Auditing services that ensure your marketing teams/agencies deliver top performance at optimal costs.
We are former agency and in-house marketing experts who understand the challenge of maintaining high efficiency & accountability from internal and agency resources.
Common Marketing Concerns
Our team can provide contract and scope-of-work reviews and comparisons for your team to ensure your fees are appropriate. With our wide expertise across multiple industries and organizations ranging in size, we can assist with identifying cost savings.
Our engagement can include an in-depth review of your organizations and team’s short and long term goals. We provide strategic recommendations for budget allocation to assist with P&L development. We also provide an in-depth review of paid advertising campaign budgets and performance.
It’s a common concern for brand’s to overspend time and resources towards areas that do not move the needle for business growth. We provide a full audit and strategic recommendations for aligning your initiatives and goals to keep the team on track.
Let our team provide monthly, quarterly and annual roadmaps for key projects and initiatives so your team can focus on the execution & implementation. In true collaboration, we can serve as an extra marketing arm to help key projects make it over the finish line.
Too often agencies are stretched too thin for their clientele. The start of an engagement may be going well, but over time, focus can be shifted elsewhere and reduced attention may be given towards your account. Our agency audits provide a deep dive into performance and time spent on your account. We can also provide your team with communication assistance to get your agency back on track.
We assist both brands and private equity groups in evaluating their team and organizational structure to identify gaps in expertise, low efficiency areas and redundancies.
Capabilities & Deliverables
Agency
Evaluations
A comprehensive and unbiased review of contracts, pricing, deliverables and performance to ensure your digital marketing agency aligns with your business objectives & delivers results. Our goal is to provide you with the information you need to re-ignite, renegotiate or pivot your marketing plans or contracts.
Vendor
Evaluations
A detailed analysis of each marketing tool/app/service you utilize, making sure your investments are adding significant value to your organization.
Marketing Team
Evaluations
Targeted feedback aimed at boosting the performance and growth of your in-house marketing team, fostering a culture of continuous improvement.
Marketing Strategy
Audits
An in-depth evaluation of your existing marketing strategies, pinpointing areas for enhancement and strategic adjustments for better success.
Marketing
Performance Audits
We complete a thorough examination of your marketing outcomes, providing insights and actionable recommendations to improve your marketing effectiveness.
Our Process
Step 1
Identify the concerns:
Is your agency overcharging
Are the right teams in place
What should we focus on next to drive results?
Step 2
Custom audit preparation
Performance evaluations
Campaign Evaluations
Scope of Work and Pricing evaluations
Step 3
Strategic delivery
Findings Report
Performance Audit Reviews
Cost Comparisons
Step 1
Identify the concerns:
Is your agency overcharging
Are the right teams in place
What should we focus on next to drive results?
Step 2
Custom audit preparation
Performance evaluations
Campaign Evaluations
Scope of Work and Pricing evaluations
Step 3
Strategic delivery
Findings Report
Performance Audit Reviews
Cost Comparisons
Who We Are
Jeffrey Baskin
Jeff brings over 12 years of digital marketing experience both with agency and in-house brands across multiple verticals including e-commerce, financial services, health insurance, beauty/fashion, roofing/construction. He has worked with brands that include Centene, cbdMD, Worx, and It’s A 10 Haircare. He specializes in direct response marketing and marketing strategy.
Dean Marcarelli
With decades of experience in marketing leadership roles, Dean Marcarelli is a seasoned consultant specializing in providing CMO-level expertise to businesses seeking to accelerate growth and enhance brand visibility. Leveraging his extensive background in marketing strategy development, Dean partners with clients to deliver tailored solutions that drive tangible results.
Danika Hendricks
Danika brings over 12 years of experience in global digital marketing & eCommerce strategy across both agency and in-house brand teams. She is an accomplished leader with experience directing eCommerce teams, program management & growth marketing strategies. As a consultant, she is passionate about communicating the nuances of the digital world to C-level management and helping DTC brands expand via the digital space.
Heather Long
Heather brings over 15 years of marketing experience across brand, agency and consulting. She considers herself a hybrid strategist, passionate about designing customer centric programs and bringing them to life across both digital and analog channels. Her past clients include PEPSICO, Michael Kors, Starbucks, Calvin Klein, Southwest, Hallmark and Johnson & Johnson.
Joe Arduini
With over 13 years of agency and in-house experience, Joe has led teams in the conceptualization and execution of large-scale marketing campaigns for brands including Hard Rock International, MGM Resorts International and Rip Curl. His passion lies at the marriage of driving technical improvements to core site functionality and creatively engaging audiences through a wide array of content mediums and delivery methods.
Wade Brown
Wade has over 20+ years of experience in developing, managing and executing all marketing efforts from B2B to agency client acquisitions, retention, and sales efforts. He brings a wealth of knowledge in building, training, and managing marketing and sales departments across multiplebrands as well as verticals.
Jennifer Robertson
Jennifer is an entrepreneur, consultant, and marketer at heart. She’s currently helping teach an MBA course on AI Strategy: Data Science, Machine Learning and Gen AI Applications to Business at UC Berkeley’s Haas School of Business. She also founded and runs a modern college of software engineering with a focus on AI, and also consults with small to medium-sized companies on marketing, operations, and the use of artificial intelligence. She’s worked with companies across high tech, medical devices, education, climate tech, media, and ecommerce, including startups backed by A16z, Google Ventures, Intel Capital, and ones acquired by Google and various private equity firms.
Haley Bowers
As Marketing Manager, Haley bridges the gap between clients and creative teams. She began her creative career as a sound editor, developing an ear for detail and a passion for storytelling that now drives her work in marketing. Since then, she’s expanded her expertise into graphic design, video editing, web development, and project management.
Charlie Hanks - Senior Project Manager
Senior Project Manager with 20+ years of leadership experience driving seamless project execution across digital marketing and technical environments. Brings 20+ years of hands-on website development experience and 11+ years of owning and operating a successful boutique, combining technical expertise with real-world business acumen.
Brady Tibbits
With over 9 years of experience in digital advertising, Brady specializes in driving measurable growth through strategic paid media campaigns. He has deep expertise across Google Ads, Meta Ads, Microsoft Advertising, and LinkedIn Ads. Brady has successfully managed monthly ad budgets as high as $952,000, overseeing large-scale campaigns with precision and a strong focus on ROI. His experience spans a wide range of industries, enabling him to quickly identify growth opportunities, optimize performance, and scale campaigns that deliver meaningful business results.
Brad Cohen
With 20+ years of digital marketing experience, Brad has been part of the rapid growth of 2 digital media organizations through the IPO phase. Brad has scaled and led large sales and fulfillment teams across North America for SMB, Mid -Market and Enterprise Brands. Brad has extensive knowledge in performance marketing platforms, data-driven optimization, and revenue/profitability digital strategies.
Gall Magril
Gall is a paid media specialist and agency owner with deep experience managing performance marketing across Google Ads and Meta, as well as channels like LinkedIn, Amazon, TikTok, and others when strategically relevant. He builds and optimizes end-to-end, full-funnel programs with a strong focus on tracking, attribution, and measurable outcomes such as CPA, ROAS, and revenue growth for both DTC and B2B clients.
Jessica H
Jessica is a social media strategist with a strong track record of building brands through storytelling, data-driven decisions, and digital execution. She has led integrated campaigns and partnerships that grow awareness, strengthen brand presence, and create memorable moments across the customer journey.
Paul Mooney
Paul R. Mooney is a seasoned Digital Analytics Strategist with over a decade of experience in data architecture and reporting efficiency for major global brands. He specializes in Google Analytics 4, Tag Management, and SQL, effectively bridging technical execution and marketing strategy to deliver actionable insights from complex datasets. Paul’s expertise is building robust, compliant data ecosystems that ensure accuracy and measurable ROI for digital campaigns, empowering teams to make data-driven decisions that fuel business growth.
Blaine Robison
Blaine is a senior ecommerce developer with 25+ years of frontend and backend experience, specializing in Shopify, custom apps, performance-focused architecture, and complex integrations that connect storefronts to ERPs, marketing platforms, and fulfillment systems. He is well versed in implementing analytics and technical SEO so they are reliable and actionable, and works closely with marketing, merchandising, and operations teams to translate business goals into practical solutions on Shopify.
Brands We've Worked With
Our suite of services is designed to empower businesses to navigate the complexities of digital marketing with confidence and clarity.
At every step, we aim to be your trusted partner, providing constructive, non-confrontational guidance to maximize your marketing effectiveness.
Monthly or Quarterly engagements available for a custom package tailored to your business needs.
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